Sylvia Marten

Sylvia Marten is Vice President of Marketing and Communications. Sylvia holds responsibility for marketing and communications strategy, branding, planning, and program execution for all VNA locations, services, and resources. She and her team focus on driving awareness and engagement among VNA stakeholders – with special emphasis on patient education, satisfaction, and the patient experience – across digital, traditional, and in-clinic channels. She joined the VNA Health Care leadership team in April 2023.

Sylvia has nearly 20 years of marketing, strategy, and partnership development expertise in the healthcare industry. Her work across the healthcare ecosystem includes hospitals and medical groups, medical devices, pharmaceuticals, digital health, and health technology. Prior to joining VNA, Sylvia was Chief Marketing Officer of Pivotal Analytics, a healthcare analytics company. She previously served in marketing strategy and leadership roles for healthcare and technology companies as CMO of marketing consulting firm Grow Strategically and as head of marketing and sales for digital health company Veritas Health.

Sylvia holds a BA from Cornell University and an MBA from the Tuck School of Business at Dartmouth College. She volunteers with the American Marketing Association of Chicago and most recently served on the Board of Directors as Vice President of Marketing Insights.